CAMPAIGN: “SIEMPRE PUEDES VOLVER”- YOPLAIT ORIGEN®
Campaign: “SIEMPRE PUEDES VOLVER”- YOPLAIT ORIGEN®
Version: “ABUELOS”
3 final versions
Campaign to launch the product on the market with the objective of communicating an original recipe “as it used to be done”, making the audience aware of the status quo (coexistence mood) to help them remember and inspire them to have positive emotional reactions.
Agency
Terán TBWA
Services
RESEARCH / CONSULTING
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