Research
And where is the customer?
At the heart of any effective creative philosophy nothing is as powerful as an insight; what impulses drive a human being, what instincts dominate his actions, even when his words try to disguise what really motivates him.
CONSUMER KNOWLEDGE
For us, the consumer is INSPIRATION, RESOURCE and END. We have evolved the concept of the classic research techniques into autonomous methodologies aimed at immediate action.
MASS PSYCHOLOGY & SOCIAL IDENTITY
Collective action is malleable if we understand the cognitive, affective and relational terms in the context of plurality, with the variable of dynamism and constant development.
LEANSIGHT FRAMEWORK PHILOSOPHY
"Seeing the business through the consumers, and NOT seeing the consumers through the eyes of your product or service"
This is how we do it
Through our tripartite research system: saying-feeling-projecting, we manage to analyse the consumer from every possible angle, discovering behaviours, desires and thoughts in the 3 brains:
neocortex, limbic and reptile.
Scope
Our principles:
- To expand our vocation and have fun while we do it.
- To understand and narrow down the needs of each client.
- To offer methodologies based on the solution.
- To capture the dynamics of social change, anticipating changes in the “collective soul”.
- To determine the functional and evaluating nature of the results with transparency and objectivity.
