Projects

High impact and unique campaign (executive, media and emotional) to CELEBRATE Mother’s Day on May 10th. FUD’s purpose was to take control of the date, distancing itself from “La Vida Color de Rosa” (The Pink Life), which is the conventionality on Mother’s Day. Transmitting honest and surprising messages that say in a different way what many already know, but few want to say (to feel a very emotional human closeness).

The 2021 campaign had a special challenge: strengthen the brand equity by leveraging the brand positioning umbrella “ENCANTADOS DE AYUDARTE”.