CAMPAIGN: “LA ESCUELA DE LA VIDA”- LA VILLITA®
Campaign: “LA ESCUELA DE LA VIDA”- LA VILLITA®
Version: “ESCUELA” #JUNTOSLOHACEMOSMEJOR
Follow-up campaign for the original purpose of pointing out and raising awareness about the work of housewives and inviting them to recognize them and think differently. The campaign ‘TogetherWeDoBetter’ seeks to motivate society to do something about it, as the ultimate expression of recognition.
Agency
McCANN Worldgroup España
Services
RESEARCH / CONSULTING
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