CAMPAIGN: “DÍA DEL PADRE”- TANGAMANGA®
Campaign: “DÍA DEL PADRE”- TANGAMANGA®
Version: “LO BIEN HECHO”
Campaign with the intention of triggering an emotional bonding of high relevance between the brand and Father’s Day. A disruptive proposal of brand connection, challenging archetypes of contemporary human behaviour.
Agency
Publicis Groupe
Services
RESEARCH / CONSULTING
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