ABOUT US
- We are a crew of creative thinkers and restless spirit in constant pursuit of results that go beyond formal logic.
- We work in an articulated manner from Mexico, USA and Canada, and we attend to requirements anywhere in the world.
- One of our most deeply rooted beliefs is to have a multidisciplinary team of highly motivated contributors, so that with their independent skills and talents, we are able to produce proposals and results of impeccable quality in each of the projects we work on.
Team
Fernando GENDROP
CEO & Head of RESEARCH
Marketing whizz and brains behind the business. Astute and dynamic, visionary thinker. Infectiously engaging and always supportive. One of life’s warm connectors. Planner and cultural story-teller. Boundless energy. A true sportsman.
Fernando GENDROP
CEO & Head of RESEARCH
Rafael ZURIA
Head of PLANNING
Skilled facilitator, can (and will) talk to anyone and put them at ease. Curious and intuitive strategist, with a practical streak. Passionate about people, culture and language. Captures eavesdropped conversations and befriends strangers (in the name of research). Semiotic personified.
Rafael ZURIA
Head of PLANNING
Álvaro HERNÁNDEZ
Chief Creative Officer
Team playing, relationship builder, with significant creative experience and know how. Organized and understanding, never losing sight of key objectives. Loves looking at things from different perspectives. Fun, optimistic, empathetic, curious, disruptive, practical.
Álvaro HERNÁNDEZ
Chief Creative Officer
Edgar RAMIREZ
Head of PRODUCTION
Warm, kind, professional and rigorous. Brings restorative calm to a world where change is constant and fast paced. Thorough and methodical, with eye for detail. 10+ years of art direction and film making.
Edgar RAMIREZ
Head of PRODUCTION
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René MELENDEZ
Field Expert
René MELENDEZ
Field Expert
Patricia BARROSO
Head Office
Patricia BARROSO
Head Office
Araceli HERNÁNDEZ
Financial
Araceli HERNÁNDEZ
Financial
Ana CHAVEZ
Ethnologist
Ana CHAVEZ
Ethnologist
Marusia VELAZQUEZ
Data Analysis
Marusia VELAZQUEZ
Data Analysis
Tomás QUIJANO
Field & Coding
Tomás QUIJANO
Field & Coding
Amin PALANS
Production
Amin PALANS
Production
Anjia DOWSKI
Chartered Psychologyst
Anjia DOWSKI
Chartered Psychologyst
Raymond HOFFMANN
CFO / Executive producer
Raymond HOFFMANN
CFO / Executive producer
Satisfied clients
End User Testimonials
