Job Description

Social Media Manager Job Summary:

We are looking for a seasoned and forward-thinking Social Media Manager to drive social media initiatives for a global retail organization based in Alexandria, VA . This hybrid position requires being in the office at least two days per week.

In this role, you will collaborate with international teams to uphold a unified brand image across all regions. You will manage the daily operations of our social channels, oversee content creation to ensure brand alignment, and lead a Social Media Coordinator. By partnering closely with marketing colleagues and cross-functional teams, you will play a key role in boosting engagement, expanding our audience, and delivering measurable outcomes that support company objectives.

Social Media Manager Responsibilities:

• Design and implement the social media strategy for North America, ensuring alignment with worldwide goals.
• Coordinate with global marketing teams to maintain consistent messaging and storytelling across markets.
• Monitor industry developments, new platforms, and competitor activity to introduce fresh, creative ideas.
• Manage the content calendar to deliver compelling, brand-consistent posts on schedule.
• Collaborate with creative, digital, and PR teams to launch campaigns that build awareness, drive traffic, and enhance customer interaction.
• Strengthen franchisee participation by creating toolkits, playbooks, and best practice guidelines for local use.
• Provide direction, coaching, and performance feedback to the Social Media Coordinator.
• Work closely with marketing, communications, and product teams to align social strategies with broader brand plans.
• Safeguard brand tone, messaging, and identity across all social platforms.
• Oversee community engagement efforts, including reputation monitoring and responding to customer inquiries in line with brand standards.
• Lead reporting and analytics efforts, sharing actionable insights with leadership to refine content and maximize ROI.

Social Media Manager Qualifications:

• Bachelors degree in Marketing, Communications, or a related discipline.
• 57 years of progressive experience in social media management, ideally within a global or multi-market consumer brand.
• Demonstrated success creating impactful social strategies and managing various platforms.
• Deep understanding of brand storytelling, tone of voice, and digital best practices.
• Prior experience supervising or mentoring junior staff.
• Strong communication, project management, and organizational abilities.
• Proficiency in social media analytics platforms (such as Sprinklr, Sprout Social, Hootsuite, etc.).
• Creative thinker who can balance innovation with brand integrity.
• Experience in QSR, hospitality, or franchise-driven industries is preferred.

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