Job Description

What You Will Do

Lead the Way

• Oversee Performance Marketing: Be the key point of contact for all aspects of Autotrader/Kelley Blue Book including paid Search Engine Marketing, Display, social media, external partnerships, and sitewide traffic trends.
• Drive Integrated Campaigns: Develop and execute multi-channel performance marketing campaigns on a national scale to stimulate growth, while collaborating closely with brand marketing for comprehensive planning.
• Manage Agencies Effectively: Lead agencies to deliver successful performance campaigns across search, native, display, and social. This includes overseeing annual planning, daily/weekly calls, reporting, and test results.
• Analyze Business Projects: Participate in producing, analyzing, and presenting projects such as Media Mix Modeling, as well as forecasting on a monthly and annual basis.

Innovate for Success

• Spot Opportunities: Identify growth opportunities for Autotrader/Kelley Blue Book through innovation, market evaluation, and analytics.
• Develop Disruptive Strategies: Propose cutting-edge marketing strategies, create points of view, and launch projects that highlight Autotrader/Kelley Blue Book's unique value proposition, using a consumer-focused framework.
• Stay Ahead of Trends: Continuously explore emerging technologies, AI advancements, competitive insights, and digital industry trends, promoting innovation and thought leadership.

Communicate Effectively

• Tell Compelling Stories: Use storytelling skills to convey marketing's impact on the business and its critical role in facilitating the vehicle shopping journey for consumers.

Collaborate Successfully

• Work with Internal Teams: Collaborate effectively with product, marketing analytics, marketing technology, decision sciences, finance, and other stakeholders to improve product offerings, accuracy of data, and forecasting abilities.
• Align with Brand Marketing: Partner seamlessly with brand marketing teams to ensure a comprehensive approach to planning and execution, recognizing the role of performance marketing in overall campaigns.
• Build External Relationships: Manage partnerships with vendors and other external partners to ensure alignment on business expectations and traffic goals.
• Enhance Data Tracking: Document and collaborate with Tech leads to improve first-party data tracking and advocate for product enhancements (such as pixels, feeds, audience management).

Project Management Excellence

• Manage Deliverables Smoothly: Efficiently manage deliverables, maintain budget records, oversee billing, facilitate department communication, and organize meetings.

What's in it for You?

Here’s a glimpse of the perks you could enjoy as a team member:

• Competitive salary and exceptional bonus/incentive plans.
• Excellent work-life balance with flexible time-off policies.
• Comprehensive health care options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Opportunities for professional growth and continuing education.
• Inclusive parental leave policies along with fertility and adoption assistance.
• Additional perks like pet insurance and employee discounts.

Who You Are

Minimum Qualifications:

• Bachelor's degree in a related field and 8 years of marketing experience with a substantial focus on digital media, including Paid Search, Display, and Social. Consideration will be given for alternate combinations of education and experience.
• Strong business acumen with the ability to translate data and insights into actionable strategies.
• Excellent time management skills to juggle heavy workload and meet tight deadlines in a dynamic environment.
• Experience managing national campaigns with a multi-million-dollar budget.
• Outstanding written, verbal, and problem-solving skills.
• Aptitude for effectively collaborating with senior leaders and key stakeholders.
• Experience managing advertising agencies and external vendors.
• Willingness to travel up to 10%.

Preferred Qualifications:

• Degree in Marketing, Communication, or a related field.
• Experience in an advertising agency is a plus.

Join the Cox Family of Businesses and Make an Impact Today!

Salary Range: USD 119,600.00 - 199,400.00 per year

Compensation Details:

The base salary ranges from $119,600.00 to $199,400.00, dependent on location and candidate qualifications. Other compensation may include an incentive program.

Benefits Overview:

Our company offers paid vacation flexibility, seven paid holidays, up to 160 hours annually for personal wellness, bereavement leave, time off for voting, jury duty, volunteer work, military leave, and parental leave.

Applicants must currently have authorization to work in the United States for any employer without current or future sponsorship.

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