Job Description

Job Description

Job Description

At Launch That, we invest in ourselves and our community. For the fourth year in a row, we were recognized as a Top Workplace by the Orlando Sentinel! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, paid volunteer opportunities and more! 

We work hard and appreciate work/life balance, so all of our team members enjoy a paid company-wide Holiday Break from December 24th - January 1st each year! 

About This Role: 

Want to join a fun, modern company in the department which is in charge of the marketing strategy to achieve quarterly and annual goals for keyword rankings, web traffic, and leads? Then our PPC Strategist role may be for you!

Launch That embraces a hybrid* flexible workplace environment which consists of work-from-home opportunities, with 3 recommended in-office days (T, W, TH) to maximize team collaboration and 2 WFH days (M, F). We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership! 

Our preference is to identify an applicant living in FL, who can collaborate with the team on our in office days. However, a fully remote opportunity will be considered for exceptional candidates residing in NC, PA, VT and MS.

Day-to-Day:

• Highly contributes to developing effective paid marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects.
• Works with Director of Marketing, Senior Paid Marketing Manager, Content Lead, and Development Lead to build successful paid campaigns across a multitude of channels and campaign types, including programmatic, print, display, data targeting, retargeting, and more.
• Oversees new paid marketing channel expansion and identifies and explores new paid marketing channels to expand our reach.
• Plans, executes, and optimizes campaigns on marketing channels they have been assigned:
  • Works on keyword expansion, management, and bidding
  • Develops ad copy creation and testing
  • Works with in-house design team to produce effective creatives
  • Conducts A/B testing to refine and improve ad creative, targeting, and messaging.
  • Ensures projects are on track to meet lead and signing goals, including project projections and shifting budget allocations
  • Monitors and manages budgets for paid campaigns, ensuring cost-effectiveness and maximum return on investment
• Assists Senior Paid Marketing Manager and Senior Digital Marketing Specialist with the execution of Google Ads and Facebook Ads
• Responsible for reporting and analysis, including:
  • Generates regular reports on campaign performance, providing insights and recommendations for improvement.
  • Daily, Weekly, and Monthly PPC performance reports and analysis (shared with the Director of Marketing, Project Lead, and Executives)
  • Responsible for communicating performance to all levels of management
  • Analyzes performance, including traffic, leads, and conversions to optimize every aspect of the cycle.
• Failure to achieve expected metrics/results or making incorrect decisions/recommendations will have a serious, measurable impact on schedules or project milestones.

Quality Impact:

• Ensure all website leads are making it to the correct partners.
• Flag issues (partner or technical).
• Independently seek out continuing education (whether webinars, conferences, or online courses) on a yearly basis to ensure the ongoing pursuit of expanding professional knowledge in areas related to items within the role’s purview.
• Help the Director of Marketing provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on: 
  • Campaign settings and budgets
  • PPC and traditional marketing assets
  • Landing page UI/UX
  • Lead attribution
  • Exploration of new PPC channels

Team Impact:

• Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints. This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company's strategic goals.
• Communicate to cross-functional teams (content, development/design, project management) the purpose and requirements of recommended strategies. 
• Work with content and development/design teams to implement updates and changes to tactics and strategies.
• Collaborate with marketing team members with a focus on strategic insights, digital innovation, analytics, and reporting.
• Provide feedback on skill-specific team projects and initiatives.
• Demonstrate strong leadership skills and be a leader among peers.
• Share with the team new trends, best practices and other information garnered through ongoing education efforts via blog posts, presentations, and other methods of communication.
• Stay updated on industry trends and platform changes to ensure campaign relevance and effectiveness.

Qualifications & Skills:

• 4-year degree in Marketing, Business, and/or the equivalent amount through previous experience.
• Proven ability to combine data from multiple sources and manipulate them to analyze and interpret business performance.
• History of content curation.
• Ability to self-manage, take point on impactful interdisciplinary initiatives, and execute tasks to completion (including post-launch reporting). 
• Ability to identify anomalies found within websites, ad platforms, traffic performance, and lead management systems and, from those, derive preliminary change recommendations.
• Ability to generate monthly channel forecasts for review.
• Advanced understanding of HTML and CSS.
• Experience in Salesforce or other CRM preferred (e.g., ability to create new reports, ability to understand what report types and fields should be used to generate accurate information).
• Advanced understanding of PPC: 
  • At least 2 years of experience in PPC
  • High level of experience with paid marketing channels such as Google Ads, Facebook Ads, Tradedesk, Linkedin Ads, etc. 
  • High level of experience with Google Analytics, CRM (Salesforce), and other similar tools
  • Advanced PPC optimizations and expertise
• Proficient in Google Suite or similar software.
• Agility and adaptability in a fast-paced environment.
• Verbal and written communication skills.
• Expertise/skills with both learning and sharing.
• Embracing Technology and Automation.
• Nimble and adept leader.
• Professional maturity and focus.
• Problem-solving, prioritizing, and analytical skills.
• Taking direction: accuracy and innovation.
• Culture champion
  • An individual who espouses and exemplifies our core values plus our other intrinsic cultural values that exist such as honesty, trust, work ethic, the pursuit of growth and constant self-improvement, innovation. Demonstrating these through expertise, professionalism, autonomy, mentorship, and self-direction in its approach to the responsibilities assigned below and in interactions with others.
  • A mature, patient, strategic thinker and culture leader with the keen ability to prioritize and focus.

Bonus 

• Has worked with web developers and content writers.
• Enthusiastic about knowledge sharing and thought leadership.
• Introductory understanding of Javascript & PHP.
• Passionate about PPC industry trends and sharing your insights with others.
• Google Ads Certified.
• Microsoft Ads Accredited.
• Facebook/Meta Digital Marketing Certifications.
• Other Digital Marketing-Related Certifications.
• Salesforce or CRM Experience
• Has managed multi-million dollar paid campaigns.

Why Work @ Launch That?

• Our Mission and Vision: Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
• Our Team: Launch That's core talent is exceptional. Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team — and it's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
• Our Culture: We’re a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
• Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar!

If this sounds interesting to you, please submit your resume!

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