Job Description

Job Description

Job Description

Under direction of the Chief Marketing and Content Officer, this full-time position includes but is not limited to:

• Overseeing and engaging with the Business Innovation Group (BIG) on the digital media and broadcast marketing strategy and media rights for USEF including strategic partner business relationships, contracts, and deal points to grow reach and membership while managing costs and maximizing revenue. This includes 3rd party production facilities and data partners.
• Leading and managing the USEF Network strategic partnership including content, programming, and media rights strategy.
• Providing leadership and oversight into the planning, analysis, and execution of the USEF Network schedule, budget, production, and contracts.
• Serve as day-to-day contact and provide leadership with USEF’s streaming partner ClipMyHorse.tv.
• Serve as primary contact with USEF’s current broadcast partner ESPN for programming schedule, commercial format and traffic, and transmission operations.
• Managing the Network Producer/Editor.
• Managing the Network Learning Center Freelance Producer/Editor.
• Co-managing the Network Freelance Producer/Videographer.
• Developing and managing strategic partnerships with the goal of maximizing the long-term value of the USEF media properties and growing membership and equestrian sport, including contract negotiations.
• Working closely with internal and external partners to develop new sport and media properties to maximize the engagement and reach of equestrian sport while growing revenue.
• Supporting cross department and cross functional video content development for USEF platforms including but not limited to social media, USEF Network, website and the Learning Center.
• Lead linear network scheduling strategy, communication, promotion, and sponsorship activation with broadcast and cable partners elevating a diverse selection of equestrian events and ensure adherence to network production standards.
• Maintain and develop a stable of commentators, analysts, producers, and content generators.
• Providing creative and data driven recommendations, this role will work directly with the Senior Director Social Media & Sports Communications, Digital Marketing Manager, and Sport Communications Team and production partners in developing video content strategies to maximize engagement, the brand, sponsor value and reach across USEF platforms including the Learning Center video content launch and promotion plans.

Duties and Responsibilities:

• Managing and developing digital partnerships and media rights/products.
• Forecast growth, gain buy-in, and negotiate to maximize the value of the USEF Network and USEF media properties.
• Managing digital media analytics and reporting results demonstrating skill in recommending data driven solutions
• Assisting in management of projects that cross over to other departments including major strategic initiatives and communications campaigns
• Providing leadership and oversight into the coordination of USEF Network strategic partnership, schedule, budget, production, and licensing contracts.
• Collaborating with and consolidates input from internal and external stakeholders including USEF Executive Team, the finance and sport departments, direct reports, Marketing Team colleagues, outside consultant, competition organizers, and partners.
• Overseeing video content production and USEF Network programming schedule, production line-up and content distribution plans.
• Identifying and creating new media concepts and products to engage members and contributes to major US Equestrian cross-department initiatives such as the World Equestrian Games, Olympics, World Cup Finals, and National Championships.
• Some travel (including weekends) is likely
• Exceptional member service is provided, and member relationships are enhanced.
• Communication with members and staff is effective and professional.
• Relationships with Directors and other staff are productive and promote a positive team environment.
• Assistance is provided to other department members when needed.
• Frequent work outside of our standard office hours

Required, Knowledge, Skills & Abilities:

• Exceptional written communication and verbal communication skills as well as the ability to communicate effectively with diverse groups.
• Proven ability to help define and develop new products
• Ability to analyze and interpret reports and make recommendations based on data.
• Exceptional negotiation and budgeting skills
• Strong experience in managing video and content production
• Experience with using Google Analytics.
• Strong knowledge of trends and best practices in digital media, broadcast, and communications.
• Ability to execute multiple campaigns across mediums simultaneously.
• Ability to be creative and innovative in promoting the organization, sport and brand.
• Detail-oriented, resourceful and self-motivated
• Experience in managing staff members, conducting performance evaluations, and handling workplace conflict in coordination with supervisor, and Human Resources staff
• Demonstrated project management, negotiation, innovation, and leadership skills
• Strong desire to learn, advance skills, improve performance, and exceed expectations.

Education and Experience:

High School diploma or equivalent preferred.

College preferred.

• At least five years of experience working in digital media, broadcast, communications strategy, media/content rights, sports/entertainment rights management or similar field.
• Experience in online marketing, preferably with a focus in development, growth and value creation
• Equine experience and familiarity with various breeds/disciplines is preferred.

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.

Must be able to lift up to 10 pounds and occasional lifting and/or moving up to 25 pounds.

US Equestrian is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, national origin, disability status, marital status, protected veteran status, or any other characteristic protected by law. We strongly encourage applications from black, indigenous, and people of color, immigrants, women, people with disabilities, members of the LGBTQIA+ community, and other underrepresented and historically marginalized groups.

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