Job Description

1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Browzwear is a leading provider of 3D fashion design and simulation software, driving digital transformation in the fashion industry. We have pioneered the use of 3D design for apparel and is widely adopted by major fashion brands and manufacturers. Were seeking a strategic yet hands-on Marketing Director to lead and scale our global marketing function, drive qualified pipeline, and elevate our brand positioning across the fashion tech ecosystem. This role will oversee demand generation, brand, product marketing, and content, partnering closely with Sales, Customer Success, and Product to execute marketing programs that deliver measurable business outcomes. What you will do Lead the development and execution of performance marketing strategies that directly impact pipeline velocity and revenue growth, with accountability for core KPIs including ROI, cost per lead (CPL), and conversion rates. Architect scalable, multi-channel demand generation programs that balance short-term acquisition goals with long-term brand equity, leveraging advanced analytics, automation, and audience intelligence. Define and evolve brand positioning and messaging that speaks to both technical and business decision-makers in the apparel and retail industry. Oversee content development across the funnelfrom thought leadership to case studies to enablement assetsand ensure alignment with buyer journeys. Partner with Sales and Customer Success to build campaigns and tools that accelerate deal velocity, upsells, and customer advocacy. Drive product and release marketing efforts: own launch planning, go-to-market materials, and cross-functional coordination. Own marketing analytics and attribution, reporting on KPIs, channel performance, and campaign ROI to guide investment decisions. Lead, mentor, and scale a team of marketers, freelancers, and agency partners; foster a high-performance, creative, and collaborative culture. Manage the marketing budget, vendor contracts, and tool stack, ensuring operational efficiency and strategic prioritization. Champion marketing operations and project management excellence via streamlined processes, and cross-functional alignment. About Browzwear Browzwear is a leading provider of 3D fashion design and simulation software, driving digital transformation in the fashion industry. We have pioneered the use of 3D design for apparel and is widely adopted by major fashion brands and manufacturers. Were seeking a strategic yet hands-on Marketing Director to lead and scale our global marketing function, drive qualified pipeline, and elevate our brand positioning across the fashion tech ecosystem. This role will oversee demand generation, brand, product marketing, and content, partnering closely with Sales, Customer Success, and Product to execute marketing programs that deliver measurable business outcomes. What you will do Lead the development and execution of performance marketing strategies that directly impact pipeline velocity and revenue growth, with accountability for core KPIs including ROI, cost per lead (CPL), and conversion rates. Architect scalable, multi-channel demand generation programs that balance short-term acquisition goals with long-term brand equity, leveraging advanced analytics, automation, and audience intelligence. Define and evolve brand positioning and messaging that speaks to both technical and business decision-makers in the apparel and retail industry. Oversee content development across the funnelfrom thought leadership to case studies to enablement assetsand ensure alignment with buyer journeys. Partner with Sales and Customer Success to build campaigns and tools that accelerate deal velocity, upsells, and customer advocacy. Drive product and release marketing efforts: own launch planning, go-to-market materials, and cross-functional coordination. Own marketing analytics and attribution, reporting on KPIs, channel performance, and campaign ROI to guide investment decisions. Lead, mentor, and scale a team of marketers, freelancers, and agency partners; foster a high-performance, creative, and collaborative culture. Manage the marketing budget, vendor contracts, and tool stack, ensuring operational efficiency and strategic prioritization. Champion marketing operations and project management excellence via streamlined processes, and cross-functional alignment. Who You Are: 7+ years of progressive marketing experience in B2B SaaS, enterprise software, or fashion-tech, with 23 years in a leadership role. Proven success in full-funnel demand generation and ABM strategies that convert into qualified opportunities and revenue. Deep familiarity with modern marketing tech stacks, CRM (e.g., HubSpot/SFDC), and attribution tools. Exceptional written and verbal communication skills with the ability to craft compelling messages for diverse personas. Strong experience working closely with Sales, Product, and Customer teams to align go-to-market efforts. Ability to operate strategically while rolling up sleeves to execute campaigns, especially in a growing team environment. Passion for innovation, digital transformation, and solving problems at the intersection of fashion and technology. Why Browzwear Lead the Future of Fashion Tech: Take the helm in shaping Browzwears global marketing strategy at the intersection of innovation, creativity, and sustainability. Drive AI-Enabled Transformation: Champion cutting-edge, AI-powered marketing initiatives that elevate brand presence and customer engagement across international markets. Collaborate with Purpose: Join a mission-driven organization where cross-functional collaboration fuels bold ideas and meaningful impact. Grow with Us: Enjoy a competitive compensation package, comprehensive benefits, and ongoing opportunities for professional growth in a fast-evolving industry. Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Browzwear by 2x Sign in to set job alerts for Head of Marketing roles. Queens Branch - Business Development/Corporate Business Section Associate Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Browzwear

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