Job Description

Gap Inc. Senior Manager, Influencer Marketing & Advocacy Join to apply for the Gap Inc. Senior Manager, Influencer Marketing & Advocacy role at BoF Careers. About Gap Inc. Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple ideathat we all deserve to belong, and on our own termsis core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team. The Role The Senior Manager of Influencer Marketing & Advocacy is a creator whisperer. They lead with strategic vision, know how to convert influence into impact, and love to build advocacy at scale. As owner of creator affiliate and advocacy efforts across multiple iconic brands, the Senior Manager will help draft the playbook for how our brands show up with creators, fans and affiliates in authentic, engaging and innovative ways. This role focuses on building affiliate programs that convert and advocacy movements that spark community love for our brands and products, driving cultural relevance and creator-powered revenue. The ideal candidate is a collaborative team player with deep experience managing creators at scale, optimizing affiliate partnerships and building advocacy communities that inspire brand love and measurable business results. What You'll Do Lead with vision: Build and own creator affiliate and advocacy strategies across multiple Gap Inc. brands, weaving all efforts into seasonal strategies and cross-functional amplification opportunities Drive impact: Oversee planning, execution and optimization of affiliate and advocacy initiatives in support of brand and product priorities, delivering cultural relevance and ROI Grow community: Cultivate meaningful creator and advocate relationships that build real brand love and loyalty Spot what's next: Stay on top of platforms, tools and trends shaping the creator economy, bringing fresh ideas and formats Collaborate: Partner with brand marketing, social, performance, legal, tech, product fulfillment and platform teams to integrate influence and advocacy into the bigger picture Measure: Forecast, track, measure and report efforts for ongoing optimization and data-driven opportunities Coach: Foster a creative and collaborative environment for career growth and development Who You Are 6-8 years marketing experience with 4-5 years in social and influencer marketing Experience managing teams with collaborative leadership and managing individual contributors Exceptional communication and relationship-building skills Deep understanding of performance-driven influencer programs, affiliate platforms and creator partnership models Proven ability to balance culture and commerce to deliver awareness and conversion Strong analytical abilities with a track record of reporting and optimizing performance metrics Thrives in a complex, matrixed environment and can drive meaningful change Entrepreneurial mindset, able to turn ambiguity into action and infuse strategy across the enterprise Preferred Experience Experience in retail, fashion or lifestyle brands Familiarity with creator management platforms (CreatorIQ or similar) History collaborating with affiliate platforms like LTK and ShopMy Location : This position can be based in New York City or Los Angeles. Benefits Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta; 30% off at Outlet for all employees Competitive Paid Time Off plans Volunteer time allowance Extensive 401(k) plan with company matching Employee stock purchase plan Medical, dental, vision and life insurance Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received awards for our commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $144,200 - $191,100 USD Employee pay will vary based on qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at BoF Careers. Get notified about new Senior Marketing Manager jobs in San Francisco, CA. #J-18808-Ljbffr BoF Careers

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